Digital content creator, entrepreneur, eyewear designer, and social media influencer Karen Wazen was just selected by Roberto Cavalli to be the new face of its fragrances.
According to WWD, it is the first time Cavalli House partners with a social media star to be its global spokesperson.
London-born, Lebanese-bred, Karen Wazen is a stylish supermom of three, currently based in Dubai, and has over 7 million followers on Instagram alone and over 4,000 posts.
The Lebanese digital entrepreneur, social media star, and eyewear designer, who is also an activist and UNHCR supporter, started her “excursion to fame” online in 2016 in Dubai through her blog, Karen’s Choice.
She has her own eyewear design company and constantly appeared on magazine covers. She has also a downloadable digital game called “Karen Wazen – My World” and a fashion store online.
Now, she’s the spokesperson and face of the prestigious Roberto Cavalli fragrances. Despite her gathered fame, she feels like living a dream. “I need someone to pinch me, please. I’m the new face of Roberto Cavalli fragrances globally,” she posted on her Instagram account.
