Lebanese fashion designer Elie Saab is bringing his signature glamour to the high street.
The renowned Beirut-founded fashion house has just announced a new collaboration with H&M, marking Saab’s first major collaboration of this kind and giving shoppers a chance to get a piece of his world without the usual couture price tag.
The Elie Saab x H&M collection will launch online and in select H&M stores on October 22, 2026.
It includes 54 pieces across womenswear, menswear, accessories and footwear, with the collection built around some of the designer’s best-known signatures, including intricate embellishments, occasionwear and sharp tailoring.
And yes, there are gowns.
The collection includes dramatic dresses, embellished pieces, tailored blazers, coats, skirts and accessories, translating Saab’s red-carpet aesthetic into a much more accessible collection. Prices range from $39.99 to $429.
Saab and his team spent more than a year working on the collection, with a deliberate focus on keeping the pieces true to the brand instead of simply following current trends.
For Elie Saab Jr., the timing also comes as the fashion house continues expanding its ready-to-wear offering and into more markets.
Unfortunately, H&M closed all its locations in Lebanon during the crisis and never reopened.
