Elie Saab has taken his fashion empire from the runway straight to the road. The Lebanese designer teamed up with MINI and BMW Austria to create a one-off MINI Cooper S that made its big debut at the 2025 amfAR Gala in Salzburg.
And yes, it’s as glamorous as it sounds.
The car’s exterior looks like moving art, shifting shades from copper to bronze to nude depending on the light. Even the wheels got a couture makeover, with Saab’s logo etched right into the satin-finish rims.
Inside, it’s pure Elie Saab luxury – rich brown leather quilted with his monogram, and a signature detail that takes things up a notch. Saab’s own fragrance, Golden, was built into the cabin, filling it with notes of bitter orange and cedarwood. Imagine stepping into a MINI that smells like couture.
But this collab is more than just style. The car was auctioned at the gala, with all proceeds going to amfAR’s fight against HIV/AIDS.
This MINI isn’t headed to showrooms – it’s a one-off statement piece. Think of it as a fashion show on wheels, built to turn heads both on the road and in the ballroom.
