Visa, a global leader in digital payments, and Whish Money SAL, a prominent regional fintech company, have announced a strategic partnership aimed at transforming digital payment solutions in Lebanon and internationally.
The partnership enables Whish Money to integrate Visa’s advanced payment technologies, enhancing its services for over 1 million app users.
The signing ceremony took place at Whish Money’s newly inaugurated campus in Beirut, symbolizing the company’s commitment to fostering innovation and growth within Lebanon’s fintech sector.
Leila Serhan, Visa’s Senior Vice President and Group Country Manager for North Africa, Levant, and Pakistan, highlighted the significance of the partnership, noting it as the first of its kind in the Levant region between Visa and an e-wallet company.
She emphasized shared values of trust and innovation, stating that the collaboration would extend Visa’s advanced payment technologies to a broader audience, facilitating seamless and secure money movement across the world.
Serhan also pointed out that as Whish is already present globally and is further expanding its reach, Visa can further facilitate international growth through its presence in over 200 countries.
Toufic Koussa, CEO and Co-Founder of Whish Money, expressed enthusiasm about the collaboration, describing it as a significant milestone for Whish Money.
He underscored the company’s commitment to compliance and security, which facilitated this unique partnership in the region. Koussa highlighted that by integrating Visa’s cutting-edge technology and services, Whish Money is poised to enhance its payment solutions and provide even more secure and efficient financial services to its customers.
He also acknowledged Visa’s thorough and careful due diligence in engaging in such affiliations, given their high compliance standards.
This alliance is expected to drive significant advancements in the fintech sector, offering enhanced digital payment solutions that are both secure and efficient.
As both companies leverage their strengths and innovative technologies, the partnership aims to set new standards for digital financial services in the region and beyond.
