Miss Lebanon 2024 and clinical psychologist Nada Koussa is adding fashion entrepreneur to her resume. Her new athleisure brand, Dew, blends wellness, comfort, and style in a way that feels both personal and purposeful.
Named after the Arabic meaning of her first name, Dew evokes softness, renewal, and a sense of calm – all of which come through in the brand’s identity. But this isn’t just about aesthetics. Koussa brings her background in mental health into every thread, creating a line that’s rooted in the connection between body and mind.
Dew Apparel is made for women who move through life with intention. Whether you’re powering through a workout or easing into a slow morning, the pieces are designed to support your routine, emotionally and physically. Think elevated basics that feel good, move with you, and fit effortlessly into real life.
Inclusivity, functionality, and self-love are at the heart of the collection, with sizing and silhouettes made to celebrate all kinds of bodies. And while the designs are clean and understated, there’s a quiet confidence in the way they’re built – comfortable, durable, and made to last.
In a world of fast fashion and fleeting trends, Dew is a refreshing shift. A brand that encourages women to take up space, slow down when they need to, and move with confidence – inside and out.
The collection comes in 4 unique colors: Midnight Black, Sage Green, Steel Blue, and Marsalla Purple. Within the collection, which is only available for sale online, are 5 main products:
- Drizzle Skort: A versatile skort with built-in shorts, pockets, and a removable skirt.
- Flowline Legging: A full-length leggings with sculpted seams and multiple pockets.
- Streamline Legging: Supportive leggings with a high-rise fit and a single back pocket
- Hydra Bra: A sports bra with a high neckline and mesh back panel
- Stream Bra: A minimal bandeau-style bra with spaghetti straps and a soft/flexible fit.
This isn’t just another celebrity label. It’s a thoughtful, grounded entry into fashion – one that speaks to women exactly where they are.
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